Result
as reportedWeekly ad down from “a couple of hours” to about 15 minutes; payroll at least 15 minutes faster (owner-reported to journalist / Meta launch materials).
Tom Mulholland, 66, fourth-generation owner of Mulholland Grocery in Malvern, Iowa (10–11 staff), photographs highlighted wholesaler catalog pages and sends them to Meta’s Muse agent (“Wally”), which builds the weekly ad. He also photos staff schedules and time cards for date changes and payroll math.
Who did it
Try it now
- Highlight the featured items in your wholesaler catalog the way you already do.
- Photograph those pages and send them to Muse (or a similar agent) with “build this week’s ad.”
- Review before publish. Reuse the same photo habit for schedule date changes and time-card totals.
Here are photos of this week’s highlighted wholesaler catalog pages: [attach]. Build our weekly grocery ad for [store name] in our usual layout: featured items, prices exactly as circled, and a short Facebook/Instagram post. Thursday is taco day — offer a taco-day post if relevant. Do not invent prices. Nothing publishes until I approve.
Want this set up on your own site?
Build it with PageWhat to watch out for
Owner-reported to a journalist; some quotes also appear in Meta’s launch materials. Mulholland has close ties to Meta (Meta funded a 2023 documentary about his store; he was a pre-launch Muse tester). Disclose that when you share the story. Still review every post and payroll total. Build it with Page: a simple weekly specials page you can also link from the ad.
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