Result
self-reportedA small-batch boot maker replaced his email agency with a Grok Bot. Each campaign now takes him about five minutes to review before he hits send.
Will Roman runs Chisos Boots, which makes boots in small batches. His Grok Bot writes campaigns in the brand voice, pulls product photos from Dropbox, builds the hero artwork in Figma, and drops a finished, editable campaign into Klaviyo as a draft. He reviews it for about five minutes and sends it himself.
Who did it
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- Give a Grok Bot your brand voice: 5–10 of your best past emails and a short do/don't list.
- Connect your photo folder (Dropbox or Drive) and your design tool for the hero image.
- Have it build each campaign as a draft in your email tool, never scheduled or sent.
- Review it, fix anything off-brand, and send it yourself.
Write this week's email campaign for [brand] about [product / story / offer]. Match the voice in [past emails]. Pull 2–3 photos from [Dropbox folder] and make a hero image in [Figma template]. Build it as an editable draft in [Klaviyo] for the list [list name]: subject, preheader, hero, 150–250 words, one button to [link]. Don't schedule or send it.
Want this set up on your own site?
Build it with PageWhat to watch out for
Self-reported, and the five minutes is review time, not setup time. Keep sending in your own hands and check prices, dates and links every time. Build it with Page: the landing page each campaign's button points to.
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