AI Business Plays

All plays › Local trades

Local tradesChatGPT or Claude (Genz-Ryan used Avoca + ServiceTitan)

Copy the HVAC playbook: let AI chase your unsold estimates

Result

vendor-reported

36% of unsold estimates responded and 24% booked; 115 jobs in the first month.

Genz-Ryan texted customers from their ServiceTitan lists with AI across 40 campaigns, from unsold estimates to tune-ups. A small shop can start by hand with last quarter’s unsold estimates.

Who did it

Autumn BrekkeGenz-Ryan, Burnsville, MN (Avoca customer story)Avoca case study · Oct 13, 2026

Try it now

  1. Export your unsold estimates from the last 90 days.
  2. Paste them into the prompt below and get a short personal text for each.
  3. Read every text, tweak it, and send it yourself.
Copy-paste prompt
Here are my unsold estimates from the last 90 days: [paste customer first name, job, amount, date]. For each, write a short, friendly text (under 300 characters) from [owner name] at [business] that checks in, answers the likely objection for that job type, and offers two specific times this week. No pressure, no discounts unless I say so.

Want this set up on your own site?

Build it with Page

What to watch out for

These numbers come from the vendor selling the platform. The small-shop version skips the platform: you draft with AI and send by hand. Build it with Page: A “book your tune-up” landing page with a time picker to link in the texts.

Did it work?

PageMotor keeps this site free.

Related plays

  • Local tradesAI voice receptionist (Benian)

    Let an AI voice agent book HVAC jobs after hours — when 80% of the calls arrive

    vendor-reported

    23 jobs booked in month one; owner reports ~2 hours saved per day; ~80% of AI-handled calls in the published window were after hours.

    Hall’s Heating & Air uses a voice agent for routed and after-hours service requests: collect details, check urgency, and book service windows for dispatch.

    By Hall’s Heating & Air (owner, client-reported time), Hall’s Heating & Air · Source

  • Local tradesClaude

    Turn a site-visit voice memo into a same-day landscaping estimate

    self-reported

    ~38 hours/month saved; estimate turnaround 3–5 days → same day; close rate on jobs under $10K ~40% → ~58%.

    Yorkis Estevez’s four-person landscaping crew rolled out Claude over 90 days: rewrite tough emails, draft estimates from voice memos, then photo-to-invoice narratives — about $20/month in API cost.

    By Yorkis Estevez, Four-person landscaping company (Contractor Tool Shop) · Source

  • Local tradesChatGPT (also try Claude, Grok or Gemini)

    Ask ChatGPT who to hire, and see if it names you

    self-reported

    One booked job credited to a ChatGPT recommendation (secondhand).

    A glass company landed a job because ChatGPT told the customer to call them. Not Google, not a referral. AI pulls from your website and your reviews.

    By Logun Liening (@logunliening), Describing a glass-company client, on X · Source