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RealtorsChatGPT

Write listing descriptions in 20 minutes with ChatGPT

Result

self-reported

Saves about 4 hours a week

A Realtor in South Carolina and Tennessee drafts and polishes listing descriptions and client emails with ChatGPT, cutting hours of writing to about 20 minutes per listing.

Who did it

Missy PlunkettRealtor, South Carolina and TennesseeAccessibleAI for Real Estate (interview) · June 2024

Try it now

  1. Collect the property facts, upgrades and neighborhood notes
  2. Ask for a first draft in your voice
  3. Fix any facts and remove anything that breaks fair-housing rules
  4. Ask for short versions for MLS and social
  5. Save your best prompt to reuse
Copy-paste prompt
Write a listing description for this home. Facts: [beds/baths/sq ft/lot]. Updates: [list]. Standout features: [list]. Neighborhood: [nearby parks, school district name, commute]. Tone: warm, specific, not salesy. Give me three versions: (1) a 250-word MLS description that opens with the single best feature; (2) a 60-word Instagram version with 3 hashtags; (3) a 3-sentence email blurb for my sphere. Don't describe who the home is 'perfect for' or mention any group of people, so it stays fair-housing compliant. Use only the facts I gave you and flag anything you're unsure of.

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What to watch out for

From 2024, and the time savings are her own estimates. AI copy can slip in fair-housing problems, so read every line.

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