Result
self-reportedWork that “would take a team of 5 to deliver in 14 days” done in 2 days; capacity up about 10× (his estimates).
Dylan Lamb runs marketing for a London luxury restaurant. With Claude (Opus 5.5) he cleared print-ready menus, tracked booking links, OpenTable/TheFork/Google updates, 33 unanswered Tripadvisor replies, review-theme analysis, break-even from till data, and a Meta ad audit plus six-month paid plan.
Who did it
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- Dump the backlog into one list: menus, listings, unanswered reviews, ad account, tracking.
- Batch the mechanical work first (menus, listing copy, review reply drafts) with house voice rules.
- Save pricing and paid-media decisions for a human pass using real till and ad data.
You are my restaurant marketing desk for [venue]. House voice: [notes]. Today’s batch: (1) draft replies to these unanswered reviews: [paste]; (2) update listing copy for OpenTable/TheFork/Google from [menu/hours]; (3) summarize review themes. Never invent awards, prices, or hours. Flag anything that needs chef or GM sign-off.
Want this set up on your own site?
Build it with PageWhat to watch out for
Self-reported; “team of 5” and “10× capacity” are his estimates, and the restaurant isn’t named. Verify every price, hour, and claim before publish. Build it with Page: a /menus and /book page you own so listings and ads point somewhere stable.
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