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Clear a luxury restaurant marketing backlog solo with Claude in two days

Result

self-reported

Work that “would take a team of 5 to deliver in 14 days” done in 2 days; capacity up about 10× (his estimates).

Dylan Lamb runs marketing for a London luxury restaurant. With Claude (Opus 5.5) he cleared print-ready menus, tracked booking links, OpenTable/TheFork/Google updates, 33 unanswered Tripadvisor replies, review-theme analysis, break-even from till data, and a Meta ad audit plus six-month paid plan.

Who did it

Dylan Lamb (@bydylanlamb)Marketing lead, luxury restaurant (London; restaurant not named)Dylan Lamb on X · Oct 11, 2026

Try it now

  1. Dump the backlog into one list: menus, listings, unanswered reviews, ad account, tracking.
  2. Batch the mechanical work first (menus, listing copy, review reply drafts) with house voice rules.
  3. Save pricing and paid-media decisions for a human pass using real till and ad data.
Copy-paste prompt
You are my restaurant marketing desk for [venue]. House voice: [notes]. Today’s batch: (1) draft replies to these unanswered reviews: [paste]; (2) update listing copy for OpenTable/TheFork/Google from [menu/hours]; (3) summarize review themes. Never invent awards, prices, or hours. Flag anything that needs chef or GM sign-off.

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What to watch out for

Self-reported; “team of 5” and “10× capacity” are his estimates, and the restaurant isn’t named. Verify every price, hour, and claim before publish. Build it with Page: a /menus and /book page you own so listings and ads point somewhere stable.

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