Result
self-reportedIn one week five inventors found her patent firm through AI assistants like ChatGPT; none used the free online patent check. After she removed it and put “book a call” up front, the first inventor signed the NDA and sent an 80%-complete disclosure.
Langmei is building Tao IP, a patent law firm. She thought a free self-serve patent check was the most useful thing on her site, but every inbound lead booked a call or sent an inquiry instead, and they wanted to know who the attorney was before sharing anything. She took the tool down and made the calendar the first step.
Who did it
Try it now
- Ask new leads how they found you, and note when the answer is ChatGPT or another AI assistant.
- Look at what those leads actually click: the calendar, the form, or your self-serve tool.
- For high-trust services, make “book a call with a named person” the first button.
- Make your site easy for AI assistants to describe: who you are, who does the work, and how to start.
Read my website [URL] the way ChatGPT would when someone asks for a [service] in [area]. 1) Summarize what you’d tell them about us in 3 sentences. 2) What would stop a cautious buyer from contacting us? 3) Rewrite my homepage’s first screen so the first step is booking a call with a named person, and list who does the work and their credentials.
Want this set up on your own site?
Build it with PageWhat to watch out for
Five leads is a small sample, and one sign-up is early. The point is to watch what AI-referred leads actually do. Build it with Page: a site with a clear “book a call” first step and real names on it.
Did it work?
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