Result
self-reportedBrand research in a quarter of the time
A brand and marketing consultant transcribes client conversations with Gemini, then gives ChatGPT the transcript plus the client's questionnaire answers to track how the client uses key words.
Who did it
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- Transcribe the client kickoff conversation
- Send the client a short brand questionnaire
- Paste the transcript and the answers into one chat
- Ask how often, and how, the client uses key words
- Use the findings to write the brand brief
Below are two things from a new brand client: (1) the transcript of our kickoff call and (2) their written answers to my brand questionnaire. Analyze both together. Give me: the 15 words or phrases the client uses most when describing their business, with counts; the 3-5 themes that come up again and again; any places where what they said on the call contradicts what they wrote; and the values behind the way they talk about their customers. Then suggest 3 positioning statements based only on this material. Quote the client to support each point and don't invent anything they didn't say.
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The 'quarter of the time' figure is the founder's rough estimate. Get the client's OK before putting their recordings into an AI tool.
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