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AI plays for agencies and marketing

19 practical AI plays from real agencies and marketing owners, newest first. Each one links to the owner’s own post, with the result, the steps and a prompt you can copy.

Agencies and marketingClaude
Use Claude shot guides to record 30–40 videos in half a day
self-reported
30–40 videos for ads, Instagram Reels and YouTube recorded in half a day, with every setup mapped in advance and results tracked by leads, booked calls and sales.
Mubbu co-founds an agency that runs personal brands for 60+ founders. Recording days used to need a lot of thinking on the spot. Now every script is done before recording day and each video gets a shot format. Claude has a full map of their office, so each shot guide says exactly where the camera, laptop, lights, mic and person go. The content lead and creative director batch similar setups, he walks in and follows the guide, and finished clips go straight to editing. They track which videos drive leads, booked calls and sales, and rerecord the winners.
By Mubbu (@wizofecom), Personal-brand agency for founders · Source
Agencies and marketingGrok Bot
Have a Grok Bot build a custom demo overnight before your sales call
self-reported
A free consult booked at 10pm for noon the next day. He told his Grok Bot "let it rip" and went to bed. By 7am it had built a demo using the prospect’s own videos, and he closed a $2,000 deal on the call. Compute was about $28, covered by plans he already pays for.
Mitchell Moses runs Operator Zero, which sets up AI systems for businesses. A prospect who edits his own short videos booked a free AI assessment and wrote on the form that his cuts left dead space. Mitchell’s main Grok Bot passed the job to a planner bot, which split it into tasks for coding agents on his existing plans. They pulled the prospect’s own shorts and re-cut them with his style. A separate reviewer agent on a different model checked the work and sent a failed test back for fixes. On the call he showed the before and after, and the prospect said it was urgent. In another case, a demo built in about 3 hours after a meeting with a government contractor got him a walkthrough with the client’s boss.
By Mitchell Moses, Operator Zero (AI setup for businesses) · Source
Agencies and marketingClaude
Replace your agency’s CRM subscription with one you build on Claude
self-reported
His own AI-native CRM costs about €100 a month to run, mainly Claude API calls. Dropping the old CRM saves at least €17,000 a year.
Tino Ferreira runs Rect Solutions, a recruitment agency, and HiCalibre. He sent notice to his company CRM that they won’t renew, after building his own CRM with only the features his team actually uses. He says it runs on about €100 a month, mostly Claude API calls, and saves €17k a year at minimum.
By Tino Ferreira (@Tino_Ferreira23), Rect Solutions (recruitment agency) · Source
Agencies and marketingHermes agent + Claude Code
Use a research agent so every client call starts with the homework done
self-reported
A solo design practice hit $50k MRR in one month with two to three clients at a time and no team. He says better work, made possible by AI, landed him two $20k+ retainers plus smaller fixed-fee consulting gigs.
gunni (@rungunni) runs a design practice alone. A Hermes agent lives in his Slack, and he talks to it like a chief of staff. It writes a brief, hands it to a background worker and reports back. ‘Research how five products handle onboarding’ comes back 20 minutes later as a report with screenshots. Tools he built himself sync tasks, time and docs, meeting notes become task updates he approves with one tap, and his design file is a repo that becomes a client link. His honest note: AI didn’t buy him free time. It bought him better work.
By gunni (@rungunni), Solo design practice (2–3 clients at a time) · Source
Agencies and marketingGrok Bot
Have a Grok Bot answer cold-email replies and book the call
self-reported
20 sales calls booked in 8 days for his own agency, with 60% of interested replies booked over 7 days, after a Grok Bot took over reply handling and booking.
Max Pidvalnyi, a 17-year-old who runs an outbound lead-gen agency, gave one Grok Bot a single job: answer positive cold-email replies and book the call. A webhook starts it the moment someone replies (the target is a first answer in under 3 minutes). It works from a written charter (offer, booking link, calendar rules, a qualification bar, tone, when to ask him), screens every reply, asks one yes/no time question, books the slot and updates the CRM, and posts a daily scorecard. A second bot revives replies that went cold. His next fix is speed: only 16% of first replies landed under 3 minutes.
By Max Pidvalnyi (@marioleads), Outbound lead-gen agency · Source
Agencies and marketingGrok Bot
Have a Grok Bot build your monthly client ad reports
self-reported
Automating monthly Google Ads reports for his clients saves him almost 20 hours a month.
Rich Petrelli, an author and full-time RVer who manages ads for clients, set up a Grok Bot to put together his monthly Google Ads reports for each client. He says it saves him almost 20 hours a month.
By Rich Petrelli (@AuthorRichP), Author and ads manager for clients · Source
Agencies and marketingGrok Bot
Hand one weekly office task to a Grok Bot and count the hours
self-reported
Giving one simple weekly task to a Grok Bot saves a trucking company $2,964 and 104.25 hours of staff time a year.
Derek, co-owner and account manager at the agency Quango, took a single repeating weekly task at a client's trucking company and gave it to a Grok Bot. He put the saving at $2,964 and 104.25 hours of staff time a year, says the owner is happy so far, and is moving several more tasks over.
By Derek (@DerekatQuango), Quango Inc. (agency), for a trucking client · Source
Agencies and marketingGrok Bot
Let a Grok Bot run your CRM and dig up the leads you forgot to follow up with
self-reported
After three years of logging into GoHighLevel every day, his Grok Bot now manages the pipeline and reports to him morning and night, and it found over 400 potential leads he could follow up with.
Brad Smith, founder of the automation agency Automation Links, trained a Grok Bot to manage his GoHighLevel CRM: it keeps contacts tidy, organizes the pipeline, makes sure no scheduled call is missed, messages leads, and sends him a report every morning and night. Along the way it surfaced 400+ past leads worth a reminder.
By Brad Smith (@bradsmith), Automation Links (ad management) · Source
Agencies and marketingGrok Bot
Hand the stuck “last mile” jobs to a bot: one weekend saved about $2K
self-reported
His first weekend with Grok Bot saved about $2,000: two subscriptions he’d been trying to cancel for months were cancelled and refunded in about 10 minutes, and it found an error in his tax filing that turned a bill into a refund.
Richard F. Purcell, who used to run the agency MoxieGTM with contractors in four countries, says Claude got close on these tasks but stalled on the last step. Grok Bot read years of email across two accounts, logged into the systems, made a couple of calls through an outbound-calling bot, and sent the emails. Grok Bot also checked his CPA’s filing against his files, his emails and Gusto, and found an error in about three minutes.
By Richard F. Purcell, MoxieGTM (former agency owner) · Source
Agencies and marketingClaude Code
Sell AI receptionists by building the demo on their own site first
self-reported
A 19-year-old solo agency owner has 5 clients paying monthly and has built 18 voice receptionists, priced at about $70–165/month for chat and $110–390/month for voice, plus setup.
Adam Tokar runs ApexWeb alone from a small town in Hungary. Before any first contact he rebuilds a copy of the prospect’s own website with a working assistant trained on their services, hours and prices, then sends the link with a two-line message. Claude Code builds most of it.
By Adam Tokar (@tryapexweb), ApexWeb (solo AI agency, Hungary) · Source
Agencies and marketingAI search tool (not named in source)
Build a company brain so your team stops texting you at 10:47pm
self-reported
In one of his companies, a “company brain” saves him 6–7 hours a week at minimum, and the team gets about 90% of their answers without him.
Kris Kraze runs several companies. At CryoFX, one of his manufacturing companies, the first thing he built was one AI-searchable place that pulls pricing logic, process steps, approved exceptions and customer wording from where they already live, with set limits on what it may answer and what must come back to him.
By Kris Kraze (@TheKrisKraze), CryoFX (manufacturing) · Source
Agencies and marketingGrok Bot
Make your Grok Bots fill out timesheets so you can see the real hours saved
self-reported
About 347 hours of bot work through Oct 9 for about $100 in cost (~54 hours in the latest week); agency retainers of about $2.1K/month tracked in one file.
Brooks Conkle of Build Income Streams asked his Grok Bot COO “Mac” to go back through each bot’s work log, tally hours, and post a weekly recap to a dashboard.
By Brooks Conkle, Build Income Streams (niche sites + local-lead agency) · Source
Agencies and marketingClaude Code
Let Claude Code stand up the outbound campaign grunt work in a week
self-reported
Sending 250,000 cold emails in 7 days produced 98 interested replies and 20 booked meetings.
Aaron Shepherd of GrowthFlare used Claude Code to order domains and inboxes, build a 10,000-lead lookalike list from 5 best-fit customers, write 7 copy versions from live top performers, launch in the sequencer, and replace blacklisted .info domains mid-week with 50 new .co domains.
By Aaron Shepherd (@AaronxShepherd), GrowthFlare (B2B lead-gen agency) · Source
Agencies and marketingGrok Bot
Hand your bulk Meta ad launches to a Grok Bot
self-reported
58 Meta ads launched in under 10 minutes, work that normally takes two junior people about 3 hours at his agency.
Chandra Bhanu, co-founder of the ad agency Go Beyond Ads, had a Grok Bot he calls Ruby build the agency’s ad-launch process on its own and then run it.
By Chandra Bhanu, Go Beyond Ads · Source
Agencies and marketingGrok Bot
Let a Grok Bot draft your weekly client recap email
self-reported
A weekly client recap cut from 30–45 minutes to 7–8 minutes, saving about 2 hours a month on one client account.
Derek, co-owner and account manager at the agency Quango, has a Grok Bot that already works on a client account write the weekly recap email. He cleans up the draft and sends it.
By Derek (@DerekatQuango), Quango Inc. (Miami) · Source
Agencies and marketingGrok Bot
Give one Grok Bot your sponsorship inbox so it finds the deals you’d delete
self-reported
Over $4,000 in brand-deal work found in the first week from emails that would have been deleted.
Jerad Hill trained a Grok Bot on his YouTube channel history, then let it triage sponsorship emails, flag real opportunities, and draft replies for his approval.
By Jerad Hill, Hill Media Group / tech & camera YouTube channels · Source
Agencies and marketingClaude
Build five Claude agents that do the repetitive agency work — humans keep the judgment
self-reported
~$800–$1,200/month in Claude API spend replaced roughly $35,000/month of specialist labor across 650+ client accounts.
Samuel Godfrey’s legal marketing agency runs Campaign Builder, Schema Generator, Content Brief Writer, Title/Meta Auditor, and Monthly Report Narrator — each with a human review queue before anything touches a client account.
By Samuel Godfrey, LawFirmSEO.pro · Source
Agencies and marketingGemini
Draft client proposals from your discovery-call notes
as reported
Proposals went from over a week to a day or less
A solo marketing agency founder has Gemini go through her call notes, recordings, emails and docs, then draft proposals from her own templates.
By Adebukola Ajao, B.D.Y. CONSULT · Source
Agencies and marketingChatGPT
Mine client interviews for the words they actually use
self-reported
Brand research in a quarter of the time
A brand and marketing consultant transcribes client conversations with Gemini, then gives ChatGPT the transcript plus the client's questionnaire answers to track how the client uses key words.
By Ciara Siegel, CJC · Source

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