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Online and software businessesAI agent (tool not named)

Manual cold outreach replaced: 9 demos and 4 paying customers in 30 days from his own lead-gen AI

Picked and checked by Olga Pearson, host of The Practical AI Show · Published

Result

self-reported

Pointing his own lead-gen tool at his own products for 30 days: 214 prospects surfaced, 38 replied, 9 demos booked, 4 became paying customers. Prior 30 days of manual outreach: 340 contacted, 11 replies, 2 demos, 1 customer.

Jack Builds posted on Indie Hackers (Oct 4, 2026) about dogfooding ClientHunter.ai on his other products. The tool watches for people actively asking for what he sells instead of cold scraping. Demo-to-close stayed about 44%; better leads did not make him a better closer, they aimed effort at people who could sign. He almost burned a hot lead with a generic first message and recovered with a manual, specific follow-up.

Who did it

Jack BuildsIndie products / ClientHunter.aiIndie Hackers (Jack Builds) · Oct 4, 2026

Try it now

  1. Define the exact problems and phrases buyers use when they want what you sell.
  2. Point a lead watcher at those signals instead of blasting cold lists.
  3. Reply fast with a message that proves you read their post. Skip generic templates for hot leads.
  4. Track prospects, replies, demos, and paying customers for 30 days against your last manual month.
  5. Keep closing human. The tool finds the buyer; you sell.
Copy-paste prompt
Watch public posts where someone is asking for recommendations, comparing tools, or complaining about [exact problem we solve]. For each match, draft a short reply that quotes their specific line and offers a relevant demo. Do not send anything until I approve.

Make it run every week

A play works once. Turn it into a routine in three small steps:

  1. Run it once and check the result yourself.
  2. Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
  3. Keep a log. One line per run: what was checked, anything flagged, what you did.

See how owners turn plays into systems →

What to watch out for

Self-reported dogfooding of his own product on Indie Hackers. Tool named ClientHunter.ai in the post; treat as his AI lead-gen stack, not a generic chat model. Automated first touches can burn leads if they sound copied. Build it with Page: a clear offer page the demo link lands on.

Did it work?

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