Result
self-reportedIt started in his mortgage shop, where he says it boosted calls and production almost 25% in 2 weeks.
Roland is the founder of Sunview Lending. He built a sales trainer on Grok Bot called the Tough Buyer. It role plays any sale and throws real objections, hangs up if you push, and scores every call with word for word rebuttals. It only says yes when you earn it. He used it with his own mortgage team first, and now he has made it free for everyone.
Who did it
Try it now
- Write down the 5 objections your team hears most.
- Have the bot play a tough buyer who uses them and hangs up if the rep pushes too hard.
- Have each rep do a short practice call every day before they get on the phones.
- Have the bot score each call and give word for word rebuttals for the spots that went wrong.
- Track calls made and deals closed before and after.
Play a tough buyer for my [mortgage] business. Use real objections like [list]. Only say yes if I earn it, and hang up if I push. After the call, score me and give me word for word rebuttals for each objection I handled badly.
Make it run every week
A play works once. Turn it into a routine in three small steps:
- Run it once and check the result yourself.
- Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
- Keep a log. One line per run: what was checked, anything flagged, what you did.
What to watch out for
Self-reported from his own post, over 2 weeks. Mortgage calls have rules on what you can promise, so have a compliance check on the rebuttal scripts before your team uses them on real calls. Build it with Page: a page where your team can start a practice call in one tap.
Did it work?
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