AI Business Plays

All plays › Local trades and home services

Local trades and home servicesGrok Bot

Social media posting off your plate: a $2,000+ a month marketing firm replaced by a $200 a month bot

Picked and checked by Olga Pearson, host of The Practical AI Show · Published

Result

as reported

An HVAC company ended its $2,000+ per month contract with a marketing firm after a Grok Bot scheduled the social media content the company picked all the way through April 2027, on the $200 per month Grok subscription.

Chris Twiggs runs Blair Allen PM, a property management company. He consulted with an HVAC company his firm uses so it could have a Grok Bot do its social media marketing. The HVAC company chose the content, and the bot scheduled it out to April 2027. The company then ended its $2,000+ per month contract with its marketing firm. The new cost is the $200 per month Grok subscription.

Who did it

Chris Twiggs (@ChrisTwiggsPM)HVAC company (a vendor Blair Allen PM uses)Chris Twiggs on X · Oct 22, 2026

Try it now

  1. Pull last year's best posts, photos of finished jobs, seasonal offers and reviews into one folder.
  2. Have the bot draft a few months of posts by season (AC tune-ups in spring, furnace checks in fall, emergency service in heat waves and cold snaps).
  3. Pick the posts you like. Only approved posts get scheduled.
  4. Let the bot schedule them across your channels, then check once a week that they went out.
  5. Compare calls and form leads for 60 days before you cancel any marketing contract.
Copy-paste prompt
You run social media for my HVAC company in [city]. Using the photos, reviews and offers in this folder, draft 3 posts a week for the next [3] months, planned around the seasons (AC in spring and summer, heating in fall and winter). Keep each post short, local and in plain words, with one clear call to action: call [phone] or book at [link]. Show me the full list to approve. Don't schedule anything I haven't approved.

Make it run every week

A play works once. Turn it into a routine in three small steps:

  1. Run it once and check the result yourself.
  2. Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
  3. Keep a log. One line per run: what was checked, anything flagged, what you did.

See how owners turn plays into systems →

What to watch out for

As reported by the consultant who set it up, not by the HVAC company itself, and no lead or call numbers yet. Posting is the easy part to replace. If your marketing firm also runs ads, your Google profile or reviews, make sure someone still owns those before you cancel. Build it with Page: a simple seasonal offers page the posts can link to.

Did it work?

PageMotor keeps this site free.

Related plays

  • Local trades and home servicesGrok Bot

    Lead follow up off his employees' plates: a $30 a month bot doing work he says would cost $320 a day to staff

    self-reported

    In 48 hours his Grok appointment setter reviewed 102 leads, contacted 58, and sent 67 messages, 25 of them with pictures. Grok costs him $30 a month. He works out that staffing 16 hours of daily follow up in Miami (two 8 hour shifts at $20 an hour) would cost $320 a day, or $9,600 a month, before payroll expenses.

    Christian Bello is a roofing contractor in Miami. He was spending thousands on Meta ads while his employees forgot to follow up with leads. So he built an appointment setter with Grok. Every 5 minutes it checks his CRM for new leads, texts them in English or Spanish with real pictures of his company, crew, projects and TV interviews, checks his calendar and offers two real appointment times. If nobody answers, a 7 day follow up sequence runs. His SMS platform and integrations cost extra, and his people still handle the actual sales.

    By Christian Bello (@NoRiskNoParty), Roofing contractor (Miami) · Source

  • Local trades and home servicesMuse

    Scheduling 15 unbooked plumbing jobs handed off: 3 booked for 8am while he danced at a wedding

    self-reported

    With 15 unbooked jobs in his inbox at 9pm on a Sunday and no jobs on Monday's schedule, he messaged his Muse agent to text customers and book jobs. 3 jobs were scheduled for 8am, and he planned to give Muse the rest in the morning.

    Jon ONeill owns a plumbing company. His office manager was off on Friday and Monday, and he hadn't had time to schedule, so at 9pm on a Sunday, at a wedding, he had 15 unbooked jobs sitting in his inbox and 0 jobs booked for Monday. He messaged his Muse agent to text his customers and book jobs. 3 jobs were scheduled for 8am, and he went back to dancing with his family.

    By Jon ONeill (@HouseHackerJon), Plumbing company · Source

  • Local trades and home servicesGrok Bot

    Door hanger routes planned for him: 5 new lawn clients in a week, 272 houses mapped into 10 loops

    self-reported

    In one week his AI bot team helped him land 5 new lawn clients, mapped 272 houses into 10 door hanger loops (he dropped 200 fliers on Sunday) and built a list of 21 HOAs to pitch for fall cleanups. It also cut bills.

    A small lawn care business owner shared what his Grok Bot team got done in one week: 5 new lawn clients, 272 houses mapped into 10 door hanger loops with 200 fliers dropped on Sunday, a list of 21 HOAs to pitch for fall cleanups, and cut bills. He also trimmed how often his bots check in to save credits. "Small business, big week."

    By @HomesteadHero, Lawn care business · Source