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Local trades and home servicesGrok Bot

Lead follow up off his employees' plates: a $30 a month bot doing work he says would cost $320 a day to staff

Picked and checked by Olga Pearson, host of The Practical AI Show · Published

Result

self-reported

In 48 hours his Grok appointment setter reviewed 102 leads, contacted 58, and sent 67 messages, 25 of them with pictures. Grok costs him $30 a month. He works out that staffing 16 hours of daily follow up in Miami (two 8 hour shifts at $20 an hour) would cost $320 a day, or $9,600 a month, before payroll expenses.

Christian Bello is a roofing contractor in Miami. He was spending thousands on Meta ads while his employees forgot to follow up with leads. So he built an appointment setter with Grok. Every 5 minutes it checks his CRM for new leads, texts them in English or Spanish with real pictures of his company, crew, projects and TV interviews, checks his calendar and offers two real appointment times. If nobody answers, a 7 day follow up sequence runs. His SMS platform and integrations cost extra, and his people still handle the actual sales.

Update

The next morning Christian said it had closed 3 appointments for him. Source

Who did it

Christian Bello (@NoRiskNoParty)Roofing contractor (Miami)Christian Bello on X · Oct 27, 2026

Try it now

  1. Connect the bot to your CRM and your calendar, and give it a folder of real photos: your crew, finished roofs, reviews.
  2. Have it check the CRM every few minutes for new leads that asked to hear from you.
  3. Let it text each new lead in their language, with one or two real photos and two actual open appointment times.
  4. Set a 7 day follow up sequence for leads who don't answer, and stop it the moment someone replies or says stop.
  5. Hand every reply that needs judgment, pricing or a booking change to a person on your team.
Copy-paste prompt
Every 5 minutes, check my CRM for new leads who asked to be contacted. Text each one in English or Spanish (match their form), introduce my roofing company, include one real project photo from my folder, and offer two open times from my calendar. If they don't reply, follow up on days 1, 3 and 7, then stop. Stop right away if anyone says stop. Send any question about price or scheduling changes to me. Show me the first 5 texts before you send them.

Make it run every week

A play works once. Turn it into a routine in three small steps:

  1. Run it once and check the result yourself.
  2. Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
  3. Keep a log. One line per run: what was checked, anything flagged, what you did.

See how owners turn plays into systems →

What to watch out for

Self-reported from his own post, and the $9,600 is his own estimate of staffing cost, not money he spent. Texting leads has legal rules: only text people who gave you permission, include a way to opt out, and stop when they say stop. Safer version: only send the first text to leads who filled out a form or opted in, and keep a person reading replies every day. Build it with Page: a simple quote request page with a clear texting consent checkbox, so every lead the bot texts has said yes.

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