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Local trades and home servicesChatGPT

Getting picked by ChatGPT: a roofer is its #1 pick in New Orleans, and how to claim the listings it cites

Picked and checked by Olga Pearson, host of The Practical AI Show · Published

Result

self-reported

ChatGPT named his roofing company its #1 pick in New Orleans. The page it cited was written by a software company selling an AI receptionist, so his tip is to check which sites ChatGPT cites and claim the free listings on them.

Hunter Lapeyre runs a roofing company and generates leads. He found that ChatGPT named his company its #1 roofing pick in New Orleans, and that the page it cited came from a software company selling an AI receptionist, not a roofing directory. His method: open a private window, ask ChatGPT for your trade plus your city, tap every gray source tag in the answer, and claim the free listings on those sites.

Who did it

Hunter Lapeyre (@HunterLapeyre)Roofing company (New Orleans)Hunter Lapeyre on X (video) · Oct 22, 2026

Try it now

  1. Open a private browser window so ChatGPT doesn't use your own history.
  2. Ask it for the best [your trade] in [your city].
  3. Tap every gray source tag in the answer and write down each site it cites.
  4. Claim or create your free listing on each site, with your real name, phone, city and services.
  5. Ask the same question again next month and see if you move up.
Copy-paste prompt
I own a [trade] company in [city]. I'll paste the sites ChatGPT cited when asked for the best [trade] in [city]. For each one, tell me whether it offers a free business listing, the page where I claim it, and what to write in a 2-sentence description that names my company, my city and one number only I have (years in business, jobs done, or average review).

Make it run every week

A play works once. Turn it into a routine in three small steps:

  1. Run it once and check the result yourself.
  2. Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
  3. Keep a log. One line per run: what was checked, anything flagged, what you did.

See how owners turn plays into systems →

What to watch out for

Self-reported from his own post and video. Being named by ChatGPT can change from week to week, so check monthly. Only claim listings with true information, and skip any site that wants payment to be listed. Build it with Page: a service page per city with your name and city in the first line, which AI answers like to quote.

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