Result
self-reportedTyping "Good morning" to her lead Grok Bot brings back the whole business report: 24-hour social stats and scheduled promos, overnight runs and sales, email and Slack triage, audit bot notes and a live to-do list. 45 minutes down to 10 seconds.
Eve Doerr founded Lobster Nest, which sets up done-for-you Grok Bot teams and automations. Every morning she types "Good morning" to her lead Grok Bot, and it reports on the whole business in one message: social stats from the last 24 hours and scheduled promos, what ran overnight and sales, email and Slack sorted, notes from her audit bot, and a live to-do list. The check-in used to take her 45 minutes.
Who did it
Try it now
- Write down what you check every morning and where: sales, inbox, social, messages, to-dos.
- Connect the bot to those places with read-only access to start.
- Give it one fixed report format, in the same order every day.
- Say "Good morning" and read the report. Fix anything it got wrong for a week.
When I say "Good morning," send me one short report in this order: 1) yesterday's sales and anything unusual, 2) social stats from the last 24 hours and what's scheduled today, 3) emails and messages that need me, sorted by urgency, 4) anything that broke overnight, 5) my to-do list for today. Keep it under 15 lines. Don't reply to anyone.
Make it run every week
A play works once. Turn it into a routine in three small steps:
- Run it once and check the result yourself.
- Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
- Keep a log. One line per run: what was checked, anything flagged, what you did.
What to watch out for
Self-reported, and she sells Grok Bot setups, so read it as a working example from someone in the business. Start the bot with read-only access so the report can't change anything. Build it with Page: a private dashboard page the bot fills in each morning.
Did it work?
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