AI Business Plays

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Coaches and creatorsOwn AI agent (tool not named), Claude for strategy

Load your style guide into your own AI agent and cut a week of social posts to 2 hours

Picked and checked by Olga Pearson, host of The Practical AI Show · Published

Result

as reported

Posting to eight social platforms each week used to take her 10 to 15 hours. Now it takes about two.

April Martinez is a holistic health educator and naturopath in Rawlins, Wyoming, who calls herself “a one and a half man show.” She runs a full-time clinic and competes for clients nationally. She built her own AI agent loaded with her market profile, a style guide and a knowledge base of her own material, so it doesn’t pull from the open internet. She uses it for content plans, captions, blog drafts and website projects, and uses Claude for strategy. She reads every blog post before publishing.

Who did it

April MartinezNaturopath and holistic health clinic (Rawlins, Wyoming)Saratoga Sun via Wyoming News Exchange · Oct 9, 2026

Try it now

  1. Write a one-page market profile: who you serve, what they worry about and what you want them to do.
  2. Write a style guide with words you use, words you never use and 3 posts you loved.
  3. Put both, plus your best articles, handouts and FAQs, into a Claude project so it works from your material.
  4. Once a week, ask for a content plan and captions for each platform, and draft blog posts from your own notes.
  5. Read every post before it goes out, and fix anything that sounds generic or isn’t true.
Copy-paste prompt
You are my content assistant for [business]. Use only the material in this project: my market profile, my style guide and my articles. Plan next week’s posts for [list platforms]: one main idea per day, with a caption written for each platform’s style. Use my voice from the style guide. No health claims I haven’t made in my own material. Mark any fact you’re unsure of with [CHECK]. Then draft one blog post from this note: [paste].

Make it run every week

A play works once. Turn it into a routine in three small steps:

  1. Run it once and check the result yourself.
  2. Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
  3. Keep a log. One line per run: what was checked, anything flagged, what you did.

See how owners turn plays into systems →

What to watch out for

Owner quoted in a local news story. “AI lies,” she says: she reads every post, because publishing blindly can spread misinformation, which matters even more for health advice. Keep it from looking like AI by pushing it toward your own words and real photos. Build it with Page: a blog page where the drafts can live once you’ve checked them.

Did it work?

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