AI Business Plays

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Coaches and creatorsMultiple AI models (DeepSeek to Claude)

Rebuild your studio’s website yourself with AI and win back search traffic

Picked and checked by Olga Pearson, host of The Practical AI Show · Published

Result

self-reported

Since the website rebuild, organic search clicks are more than 16 times what they were before, search impressions are 8 times higher and the studio moved from page 4 to page 1 of Google. The studio won Singapore’s 2026 SME AI Impact Award.

Bervin Manoharan co-founded Catalyst Performance, a personal training studio in Singapore. He had budget for an agency but did every part of the technical work himself instead: the website, the marketing systems, an operations panel, WhatsApp and Instagram assistants and a client nutrition log. He uses whichever AI model does the job best, from DeepSeek to Anthropic’s Claude. The award judges checked his earlier figures (+300% clicks and +190% impressions); the 16x figure is his later number.

Who did it

Bervin ManoharanCatalyst Performance (personal training studio, Singapore)Catalyst Performance press release (GlobeNewswire via Yahoo Finance) · Oct 16, 2026

Try it now

  1. Pull your last 60 days of Google Search Console numbers so you have a real before.
  2. Write down what makes you different, your prices and the questions clients ask before they buy.
  3. Have Claude help rebuild one page at a time around those questions, with your published prices on the page.
  4. Add a free tool or quiz that helps visitors, like his 3-minute Healthspan Audit.
  5. Compare the same 60-day window afterward, and keep what moved the numbers.
Copy-paste prompt
I run [studio type] in [city]. Here’s my current homepage text: [paste]. Here are the 10 questions clients ask before they buy: [list]. Here are my prices: [list]. Rewrite the homepage so each question gets a clear answer, in plain words, with my prices shown. Then suggest 5 more pages I should build, each based on something people in [city] search for, and one free tool that would be useful to them.

Make it run every week

A play works once. Turn it into a routine in three small steps:

  1. Run it once and check the result yourself.
  2. Give your AI a schedule. Tell it when to run this play (every week, or every month) and to message you with what it found before you act.
  3. Keep a log. One line per run: what was checked, anything flagged, what you did.

See how owners turn plays into systems →

What to watch out for

This is the studio’s own press release, though the judges checked the early figures. Search results take months to move and depend on your market. Track your own Search Console numbers instead of copying theirs. Build it with Page: build the new site on Page instead of starting from scratch.

Did it work?

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